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Tata Housing and Arvind brings Shubh Griha to Gujarat

"Tata Housing announces its first project in Gujarat, a mega integrated sustainable green township, spread across 135 acres."


Ahmedabad, 29th February, 2012: Tata Housing Development Co. Ltd., India’s fastest growing pan-India real estate developer with presence across the consumer pyramid today announced the company’s foray into the Gujarat market with the launch of Shubh Griha, Tata Housing’s iconic value-housing pan-India brand in Ahmedabad.

The project will be jointly developed with Arvind Real Estate, under the banner of Arvind and Smart Value Home LLP, a special purpose vehicle (SPV) created to develop a mega integrated sustainable green township, spread across 135 acres.

Shubh Griha, a part of integrated township project, designed by internationally renowned architectural firm HoK of Toronto is planned taking inspiration from the architecture of Gujarat. The project will become a benchmark infrastructure project in Gujarat. The project will follow an integrated sustainable township approach and is conceptualized by Tata Housing with a vision to create a positive ecosystem for the neighborhood and the community.

The new and enhanced Shubh Griha at Ahmedabad will not just be painted with colours but with the hues of Gujarat. Every little amenity has been planned keeping in mind the Gujarat way of life. Strategically located on Vadsar-Kalol Road, Near Arvind Mills campus, the project offers all the essential amenities that will uplift the quality of life of residents of Gujarat. Shubh Griha Ahmedabad will offer 1RK, 1BHK and 1.5BHK apartments priced between Rs. 7.92/- lakh to Rs. 12.33/- lakh.

Aerial Shot

Announcing the launch of ‘Shubh Griha’ at Ahmedabad, Mr. Brotin Banerjee, Managing Director and Chief Executive Officer of TATA Housing said, “Following the success of Shubh Griha at Boisar & Vasind in Maharashtra and coupled with an extensive consumer demand from the low and medium income consumer segments, we are happy to bring this iconic and successful brand for the people of Gujarat. We are proud to partner with one of the most respected business groups of India. As part of our long-term strategy, we are looking at establishing our presence in the emergent Tier I and Tier II cities. This partnership with Arvind Limited will help us tap onto Gujarat, an important market, for township projects, while being committed to our endeavor of Sustainable Development.”

Mr. Sanjay Lalbhai, CMD of Arvind Limited, said, “Arvind is excited and proud to have joined hands with Tata Housing in Gujarat for this mega project. This township is all set to redefine standards of quality and delivery of real estate in Gujarat.This project and partnership with the Tatas is one more endeavour from Arvind to enhance the lifestyles of consumers across varied segments.”

Mr. Kamal Singal, CEO-Arvind Real Estate, added, “In partnership with the Tata's , this project is one more important step forward for Arvind Real Estate in delivering quality and trust to the real estate customers of Gujarat . After touching millions of lives through our apparels and lifestyle products, we are excited to bring state of the art, modern and contemporary real estate solutions to the consumers in Ahmedabad.”

Following the integrated sustainable green township approach, Shubh Griha at Ahmedabad will be pre-certified Gold by Indian Green Building Council (IGBC). ‘Shubh Griha’ moves beyond merely providing a home with its concept of the ‘Neighborhood and Community,’ giving its customers a sense of place and community life. ‘Shubh Griha’ offers unparalleled range of amenities and experiences such as a balanced mix of construction and open spaces, maximum lighting and ventilation for all apartments, large, centralized and accessible open spaces, courtyards, recreational facilities, a hospital, school and a community center with a gym, amongst others.

‘Shubh Griha’ is a cost efficient, quality product that has been developed post in-depth research and understanding of the consumer needs. Research has revealed that India today faces a total shortage of 26 million dwelling units, with more than 70% of this shortage in the Middle and Low Income Groups. ‘Shubh Griha’ is well placed to address these identified needs. Tata Housing plans to take this brand into other Tier I and II markets in the country as well. With a balanced mix of buildings and open spaces, these projects will be constructed under the guidance of Indian Green Building Council (IGBC).

The Product Mix
Unit Type Carpet Area Price
1 Room Kitchen 293 Sq.Ft. Rs. 7,92,300/-
1 Bedroom Hall Kitchen 372 Sq.Ft. Rs. 10,03,200/-
1 Bedroom Hall Kitchen Ground Floor 384 Sq.Ft. Rs. 10,37,400/-
1.5 Bedroom Hall Kitchen 446 Sq.Ft. Rs. 12,04,600/-
1.5 Bedroom Hall Kitchen Ground Floor 457 Sq.Ft. Rs. 12,33,100/-


For enquiries:
Toll Free Number - 1800 266 6666 or visit www.shubhgriha.com

The Booking Process
Applicants can purchase the Application form booklet at Rs. 200/- across 12 IDBI branches in Ahmedabad (Annexure Attached). After purchase of the Application form booklet, bookings should be made on or before 15th March, 2012, along with the initial booking amount of Rs. 25,000/- through bank pay order/demand draft at these branches of IDBI bank across Ahmedabad. The first list of chosen applicants and the waiting list will be declared after 30 days of the final booking after a thorough scrutiny of the submitted Application forms by a third party auditor. The allotted applicant would be sent allotment letters from Tata Housing along with their payment schedule. Details of other requirements have been provided in the Application form itself.

IDBI Bank Branches for purchasing Application forms
Sr. No. Location Address
1 Satellite 1,2 - Sigma Icon, Opp. Medilink Hospital, Nr. Shyamal  Cross Road, 132 Ft. Ring Road, Ahmedabad - 380015
2 Bodakdev 23-25, Rudra Square, Nr. Judges Bungalow, Bodakdev, Vastrapur, Ahmedabad - 380015
3 Gandhinagar Super Mall - Infocity, Near GH "0" Circle, Gandhinagar – 382009
4 Maninagar Tulsi Complex,Opp. Municipal Swimming Pool, Pushpkunj Circle, Kankaria Maninagar Road, Maninagar – 380008
5 Ghatlodia Aishwarya Complex, Yash Kunj Society, Prabhat Chowk, Ghatlodia, Ahmedabad – 380061
6 Sabarmati Sabarmati Branch, Shukan Mall, Nr. Visat Petrol Pump, Sabarmati Gandhinagar Highway, Ahmedabad – 380005
7 CG Road IDBI Complex, Lal Bungalows, Off CG Road, Ahmedabad – 380006
8 Paladi Hitek Building, Opp. Museum Paladi, Ahmedabad – 380007
9 Prahladnagar Shop No. 02, Campus Corner, 2100 Ft. Road, Opp. Auda Prahaladnagar Garden, Prahlandnagar, Ahmedabad – 380015
10 Shahibaug Advance Plaza Opp: Swaminarayan Temple Shahibaug Ahmedabad – 380006
11 Memnagar Krishna Avenue Subash Circle Memnagar Ahmedabad – 380052
12 Bapunagar Office No. 219, Shayona Arcade, Opp. Dinesh Chambers, Main Road, Bapunagar, Ahmedabad – 380024
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MEDIA CONTACTS
 
Vikram Kharvi
(Corporate Communications Manager)
Tata Housing Development Company Limited
Mobile: 9930143550
Email: vikramkharvi@tatahousing.com
Web: www.tatahousing.in
Facebook: facebook.com/tatahousing
Rediffusion / Edelman
Sanjay Pandey: 09426 404040
sanjay.pandey@edelman.com
Gaurav Desai: 09978 996667
gaurav.desai@edelman.com
Nikhilesh Singh
Eulogy India Communication Agency, Arvind Limited
Mobile: +919880922332
Email: nikhilesh@eulogyindia.in
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CONTACT
  Corporate Office:

TATA Housing Development Co. Ltd.,
12th Floor, Kamala Mills
Compound, Senapati Bapat
Marg, Lower Parel,
Mumbai 400013.


About Tata Housing Development Company Limited

Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.78% of equity share capital of the company.

Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 46 million sq.ft under various stages of planning and execution and an additional 19 million sq.ft in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 5 lakhs to Rs. 14 crore. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects.

With strength of over 500 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries.

Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms.

About Arvind Limited

With revenues of over Rs. 4000 Crore (FY 10-11) and as a part of the 100-year-old Lalbhai Group, Arvind Limited is a global leader in the manufacturing of textiles. Arvind, the pioneer of denim in India is also the largest manufacturer of denim in the world. Arvind is India’s largest integrated Textile Company and it operates across the entire value chain from Fibre to fabric to retailing its own repertoire of fashion brands. Arvind was the first company in India to bring home international brands when they brought Arrow to India. Arvind works with licenses of many international brands like Arrow, Izod, GANT, US Polo and has recently added Energie to its brand portfolio. Arvind has a history of several successful joint ventures in various businesses including one with the Tommy Hilfiger to distribute and retail the Tommy Hilfiger brand across India. With 190 stores up and running, Arvind also controls India’s largest chain of value retail – MegaMart. Besides Textiles, Brands and Retail, Arvind has successfully diversified into business like Telecom Hardware and services, Engineering, Advanced Materials etc.

Copyright 2012 Tata Housing Development Company Limited Credits: Milagro